A GROWTH PLAN FOR MR SPARKYThe packages ↗BIGPOP × MR SPARKY · OCTOBER 2026
Your team does the electrical work.
Our team builds the marketing and systems that help your business grow.
A tailored plan to put Mr Sparky in front of more local customers — and give your current team more time to serve them.
See the plan ↓
01 / THE OPPORTUNITY
Mr Sparky already has a recognisable brand, a broad service offering and a website built around convenience. We’ll turn those foundations into a more consistent source of work.
Revive Facebook and establish a coordinated Instagram presence, with useful advice, real project stories and strong service campaigns.
The benefitMore local familiarity and a stronger first impression when a customer checks you out.
Build campaigns around your preferred jobs, suburbs and available capacity — starting with lighting upgrades and ceiling fans if they fit your priorities.
The benefitA clearer path from seeing an ad to asking for a relevant quote.
Connect enquiry information, job notes and follow-up tasks to the tools your office already uses.
The benefitLess retyping and chasing. More time for customers and getting jobs over the line.
Your website already describes digital quote acceptance, appointment reminders and technician tracking. We’ll review the actual setup and improve the gaps, rather than sell you duplicates.
Social starting point: Bigpop’s brief reports the latest Facebook posts as 2022 and no Instagram page. Public Facebook access required login during our review; account activity and ownership will be confirmed before launch.
02 / SOCIAL MEDIA MARKETING
We plan, design, write and manage the marketing. You approve the direction and tell us which jobs are worth winning.
Refresh Facebook, set up Instagram if needed, align the profile details and build a consistent blue-and-yellow visual system.
Show real workmanship, explain common customer questions and turn your services into clear, memorable reasons to enquire.
Run approved Meta campaigns across Facebook and Instagram. Use clear quote pathways, campaign tracking and office feedback to improve lead quality.
03 / CREATED FOR MR SPARKY
Bold creative. One clear message. An obvious next step. Here’s the direction we would bring to your feed and paid campaigns.
Lighting campaigns connect the service to a better-looking home, then lead to a quote request.
A ceiling fan campaign gives Sydney households a practical reason to enquire ahead of summer.
Swipe through a complete three-panel lighting concept. Tap any image to enlarge.
Bespoke AI-assisted campaign concepts, art-directed by Bigpop. The interiors illustrate a creative direction; they are not photographs of completed Mr Sparky jobs. Live campaigns will use approved imagery and verified claims.
04 / MEASURE THE BUSINESS RESULT
Campaigns reflect the job types, locations and capacity you want to prioritise.
Service-specific quote pathways ask for location, job type and helpful photos.
Capture source and job details so the team can respond with context.
Review qualified enquiries, quotes accepted and booked jobs — alongside cost.
Spend → enquiries → qualified leads → quotes → booked work. We’ll agree what counts as a good lead and connect reporting to your job records where access allows.
Social is suited to awareness and planned upgrades. Existing search channels remain important for urgent, high-intent demand. We won’t attribute every booking to social.
Results reported by Bigpop’s owner. Different businesses and campaigns; dates, spend and attribution windows are not supplied here. These are not forecasts for Mr Sparky.
05 / PRACTICAL AI INTEGRATION
An AI assistant can read approved information, prepare the next task and pass it to the right person. Your staff keep control of decisions and customer promises.
An enquiry becomes an organised brief. A job note becomes a draft report. A quote waiting for a reply becomes a follow-up task — inside the systems your team already works in, where integrations support it.
Choose a task to see what changes.
“We need two ceiling fans installed in Marrickville. Can you help next week?”
The office reviews the brief and sends an approved reply. Nothing promises a price or booking slot automatically.
Prepare scope and line-item drafts from your approved templates and rate book. An estimator checks labour, materials and exclusions before sending.
Suggest job groupings using location, skills and availability. Your scheduler confirms travel time and customer appointments.
Prepare invoice reminders, maintenance tasks and reporting summaries using authorised records and agreed communication rules.
This is a staged opportunity map, not a promise that every workflow is included in the first pilot. We confirm your software, supported integrations, data quality and current automation first.
06 / MAKE THE VALUE VISIBLE
Return calls sooner. Prepare more quotes. Finish the day with less paperwork. Use your own numbers to explore the opportunity.
Edit these assumptions. Minutes saved must be net of staff review, corrections and exception handling.
POTENTIAL CAPACITY RECOVERED
13.3 hours / weekAn illustration across four workflows, not a forecast or the scope of a single pilot.
Recovered time only reduces cash costs if it avoids overtime, outsourcing or another real expense. Extra jobs also need field capacity and margin. We will measure both separately.
The example excludes setup, support and software/API usage. We’ll time one workflow, include review effort and operating costs, then agree whether expansion pays its way.
Calculation: weekly task count × net minutes saved ÷ 60; monthly hours use 52 ÷ 12 weeks; staff-time value = monthly hours × loaded hourly cost. Count each activity once. Figures are editable assumptions, not Mr Sparky operating data.
07 / BUILT AROUND YOUR BUSINESS
Prices, customer commitments, bookings and outgoing financial documents require an authorised person. Electrical diagnosis and certification stay with qualified staff.
Approved business/API services, restricted permissions and agreed retention. Customer records stay out of personal AI subscription accounts.
Track actions, approvals, errors and usage costs. Set spending limits and escalation rules, with a manual fallback if an integration fails.
We start with your current job management, email and accounting tools. Supported API access and vendor permissions determine what can be connected; any extra licences or migration are agreed separately.
08 / THE PROPOSED ENGAGEMENT
Two complementary packages. Take one first, or run marketing alongside a carefully bounded automation pilot.
+ $1,500 onboarding
Brand familiarity, relevant enquiries and visibility of which campaigns lead to worthwhile work.
Ad spend is paid separately to Meta. New website builds, substantial landing pages, on-site shoots and creator fees are separately scoped. Monthly service; final terms confirmed in the agreement.
one-off scoped implementation
Job notes → draft job report and invoice preparation, if your current software does not already handle it well. Confirm the best candidate after the workflow review.
Ongoing support, if engaged: $1,000–$3,000/month, plus software/API usage. Exact scope, support needs and usage cap agreed first. The broader workflow roadmap is additional work.
All amounts are AUD excluding GST, based on Bigpop’s standard rate card. Final inclusions and commercial terms follow a short scope review. Social ad spend and AI usage are separate budgets; no performance or savings guarantee is included.
09 / A PRACTICAL START
Agree preferred jobs, suburbs and capacity. Review account access, job software and current automations. Measure the first workflow and approve the creative direction.
You get: a clear plan and baseline.Prepare profiles, content and tracking. Launch approved marketing. Build the agreed AI workflow in a controlled test environment.
You get: visible work and a testable pilot.Review enquiry quality with the office. Run the AI pilot with staff approval, measure net time saved and resolve exceptions before wider use.
You get: evidence, not guesswork.Refine campaigns around good jobs. Compare pilot benefits with full operating costs. Expand only when results and team feedback justify it.
You get: a decision backed by results.Indicative sequencing; timing depends on access, approvals, integration support and the agreed implementation scope.
10 / LET’S MAKE THIS USEFUL FOR YOU
Start with the jobs you want to win and the office task you most want off your plate. We’ll turn those two priorities into a focused scope.
Prepared 6 October 2026 for discussion. This presentation has no enquiry form, tracking scripts or connection to live customer systems. Workflow examples contain fictional inputs and do not send messages.